Evoltra Marketing · Facebook Ads for Trades

How Much Should a Kitchen or Bathroom Company Spend on Facebook Ads?

It's one of the most common questions we hear from kitchen and bathroom companies across the UK: "How much do I need to spend on Facebook ads to see results?" The honest answer is less than most agencies will tell you - and more than most business owners expect.

The reality of Facebook ads for kitchen showrooms and bathroom companies is that the budget itself is only one part of the equation. Spend too little and the algorithm doesn't have enough data to optimise. Spend too much too soon and you're burning money before you've even tested what works. Here's a realistic breakdown for home improvement businesses in the UK.

Why Most Kitchen and Bathroom Companies Either Overspend or Underspend

One group of businesses throws £500 a week at Facebook ads with no clear strategy, no follow-up system, and no idea which ad is working. They conclude Facebook ads don't work for bathroom companies and move on. Another group spends £5 a day, gets two leads a month, and draws the same conclusion.

Both are wrong. The problem isn't the budget. It's the system around the budget - the creative, the targeting, the landing page, and critically, what happens when a lead comes in. Facebook advertising for kitchen showrooms only works when the whole pipeline is set up correctly.

What a Realistic Starting Budget Looks Like

For a home improvement company just starting with Meta ads in the UK, we recommend a minimum of £30 per day - approximately £900 per month - paid directly to Meta. This isn't part of an agency fee. This is your ad spend going directly into the platform.

At £30/day, depending on your location, trade, and targeting, you can typically expect to generate between 20 and 50 leads per month. With a proper qualification system, that can translate into 8–20 qualified appointments - real homeowners ready for a visit from your team.

How Ad Spend Relates to Appointment Volume

More spend doesn't automatically mean more qualified leads for your kitchen or bathroom company. Beyond a certain point, increasing budget without improving creative or targeting just amplifies what's already happening. If your ads aren't converting at £30/day, doubling the spend won't fix the problem - it'll just speed up the loss.

That's why at Evoltra Marketing, the ad spend is only one lever we manage. The creative, the copy, the audience, the landing experience, and the qualification call all work together. The budget creates the fuel. The system determines whether it gets used efficiently.

What to Expect in the First 30, 60, and 90 Days

Days 1–30 are about learning. Meta's algorithm is gathering data, testing audiences, and optimising delivery. You may see higher cost per lead in the first few weeks. This is normal. Days 31–60 typically see costs stabilise and lead volume increase as the algorithm settles into what works. By days 61–90, a well-run campaign for a kitchen or bathroom company in the UK should be delivering consistent, predictable appointment volume every week.

This is the basis of our 35 qualified appointments in 90 days guarantee - not a guess, but a result built on data from running Meta ads for home improvement businesses across the UK.